It's perhaps this tight or some might say narrow focus that has enabled RIM to extend the BlackBerry range right down to just a couple of rungs above the lowest range of mobile buyer. It's the Curve series that has proved to be BlackBerry's most popular line of late, supplying T-Mobile US' and Orange UK's top-selling devices in Q2 and Q1 FY10, respectively.Īnd yes, the Curve line boasts a design you couldn't help but recognise as being Blackberry through and through. Granted, the BlackBerry line does have its flip and touchscreen entries, with the 8220 and Storm devices, but these amount to offshoots from a central line that RIM would be foolish not to include, even if they do simply graft the BlackBerry experience onto another, perhaps less optimised, form factor. Yes, they keep up-to-date with the latest relevant features such as Wi-Fi and GPS, and RIM has even succumbed to the baying call for apps with the App World app store, but gimmicks remain joyfully sparse.
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